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Glossary

What is NSO? News Search Optimization

News Search Optimization (NSO) is the practice of optimizing news content for Google News, Top Stories carousels, and AI news summary features.

News publishers compete for a limited set of high-visibility placements: Google News, Top Stories, and AI-generated news summaries. NSO ensures your articles meet the technical and content requirements for these surfaces.

NSO Audit Checks

Pinealizer runs 4 NSO collectors: Google News eligibility (does your site meet all requirements?), article headline audit (are headlines optimized for news surfaces?), news eligibility score (composite readiness metric), and Top Stories schema (is Article/NewsArticle markup complete?).

FAQ

NSO (News Search Optimization) FAQ

What is NSO?

NSO (News Search Optimization) optimizes news content for Google News, Top Stories, and AI news features. It covers article schema, headline optimization, and Google News eligibility requirements.

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Related terms

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